Current website performance
How is your website performing now? Has it been growing? Is it ranking for any keywords and how many? What are the primary sources of website traffic? Who are the competitors and how is your website positioned by comparison?
seo & Keyword optimisation
Is the website optimised for SEO? Does the website have a keyword strategy? Does the website have a content marketing strategy? How is the website's speed performance? Does the website have a internal or external linking strategy?
Structure and User Experience
How is the overall design of the website? Is the website taking full advantage of the homepage? What is the URL structure? Is the website optimised for conversion?
Performance reporting
Is the website configured to use Google Analytics and Google Search Console? Are conversions tracked in Google Analytics? Are search engine impressions, clicks and positions being monitored?