This is a floor, not a ceiling. It only counts enquiries tracked as organic. It doesn't capture assisted journeys (found you via SEO, converted later as "direct"), or AI Overview / no-click visibility. Real contribution is likely higher than shown here, not lower.
Discount rates and close rate are editable assumptions, not measured facts, unless confirmed against the client's CRM. Widen or narrow them as your confidence in the data changes.
